Edina’s first knitwear collection – shown at London Designer Collections, the forerunner of London Fashion Week – was an instant success, with all the important British fashion retailers eager to get hold of the beautiful hand knitted Fairisles. By her third collection, Edina’s designs had become a firm favourite and were already sold in stores all over the world. Browns, Liberty and Harrods in London, Barney’s and Bloomingdales in New York, and Printemps in Paris, to name only a few. Fay Dunaway, Charlotte Rampling, Madonna, Twiggy, Jerry Hall, Jane Fonda, Nicole Kidman and Kate Moss were regulars at Edina’s shop on Chelsea’s Kings Road. Her classic designs regularly graced the pages of Vogue, Elle,Harpers Bazaar and Sunday Times. Today, some of the most elegant and high profile women in the world are photographed wearing Edina’s garments and knitwear. More recently, Camilla, Duchess of Cornwall was featured in Hello! magazine wearing one of Edina’s outfits, and Carole Middleton was seen wearing an Edina Velvet trimmed Harris Tweed overcoat. The exclusive Web Knitwear Collection uses only the most exquisite materials – the best quality 100% Scottish cashmere and the finest 100% silk from Japan. All garments are beautifully Hand Knitted or Finished in England and all the machine knits in Scotland. "I am very happy with our website as I can finally offer my knitwear to a wider public, and at more affordable prices." Edina Ronay
