In 2005, Alexandra decides to pursue her passion and launches the jewellery brand ELA STONE. She is self taught and designs instinctively from the needs of her own lifestyle and dreams. She experiences the volumes, the materials without any boundary. Rich from this freedom, her imagination guides her creativity beyond codes and standards. She has been creating and designing her own jewels since her childhood. Her passion is the result of the happy hours spent in her grandparents JEWELLERY and goldsmith studio. The ELA STONE Adventure began at Alexandra’s wedding. She designed as a gift to her girlfriends who came abroad a necklace. Thus the Alexandra necklace was born and with it the story of Ela STONE. Alexandra, facing this success, decided to give up her career in Finance, as a “Forex sales-trader” after her finance background in Dauphine & Science Po Paris, and to live from her passion. She completely changes her way of life and settle in her Atelier at the palais Royal in Paris. Once she imposed her aesthetic universe, ELA Stone Studio launched the first Handbags collection. Inspired by architecture and geometry, the designer works on the richness of the contrasts associated with her ethnic and edgy influences. They constitute the central theme of her aesthetic. The combination of her perception of the present world and the past periods lead her to design collections that preserve the brand identity: an alchemy between Vintage and avant garde.
