- Emilio is the creative director of the brand. Its first collection in February 2007 won the New Generation Award and pieces from the collection were bought by the Museum of Textiles and Fashion in Barcelona for its permanent exhibit. Since then, the brand has built a commercial customer base that has included leading department stores and boutiques around the world. The brand has an influential group of celebrity brand ambassadors including Gwyneth Paltrow, Kate Moss, Countess Debonaire von Bismarck, Kim Hersov, Plum Sykes, Leighton Meester, Olivia Palermo, Lucinda Chambers, Caroline Winberg, Caroline Issa, Chelsea Leyland and Edie Campbell. Emilio de la Morena is a Spanish artisan with a London aesthetic. The brand’s aesthetic is sexy and chic. The fabrics used by the brand are typically luxurious matte silks and wools with understated ornamentation. Emilio’s background is in sculpture and the brand’s innovation is to design dresses that fit beautifully and understand a woman’s body. Attention to detail is key. This applies to the fabrics sourced by the brand, the quality of the fabrication, the artisanal nature of the ornamentation and the fit of the garments.
