When Emma Mulholland made her debut as one of four TAFE students chosen to present a range at Australian Fashion Week, she immediately stood out as a designer with a lot of promise. Within a few short months Kanye West was spotted purchasing a backpack at Alice Euphemia in Melbourne, and since then her designs have been worn by the likes of Azealia Banks, Grimes, M.I.A, and Kimbra. With her debut solo show at Mercedes Australian Fashion Week showing her Spring Summer 13/14 collection, Emma Mulholland caught the attention of international buyers and press in what was a packed out show, style.com marking her as an “an up-and-coming designer” with a distinctly unique aesthetic. On first impression, her clothes may scream blaringly loud. But on closer inspection, the designs sing a different tune. Shapes and silhouettes are actually very wearable and flattering. Clusters of intricate embellishments and macramé textures weave heartfelt recollections of growing up beachside on the South Coast. With a strong following in the US and a successful collaboration with cult french street wear label ‘Jennyfer’ (the collection sold out in 45 minutes) the international market looks extremley promising and is the major focus for the label in 2014. Featured in Harpers Bazaar, Dazed and Confused, Nylon, Vogue IT, THE FADER, Oyster and more, Emma Mulholland can be purchased in quality boutiques across Australia and the USA and online at Shopbop.com.
