Farah is the Original Casual Company, the brand has remained true to its principles and true to its heritage. Farah is the rejection of formality, the repeal of conformity. Farah is an identity. Description Born in the heart of Texas, FARAH originally produced work and combat pants, even earning the Army Navy 'E' award for WW2 contriubtions, before being discovered across the pond. Momentum for the brand grew and in the 1980's FARAH became the must have label amongst fashion savvy hipsters, including the Mods, Skins, Sticksmen and Rocker-Billys. Seen on the balconies at gigs across the UK music scene, each group interpreted the brand within their own style, building key FARAH items into what became their definitive looks. The clothes came to represent a sense of elitism while generating respect for those who displayed the now famous "FARAH F Tab". Today the FARAH label still holds the heritage and vigor it has always stood for. A whole new generation of men throughout the world are drawn to the brand's history and inspired to discover its distinct look for themselves.
