Gina Tricot is a family-owned, Swedish fashion chain that consists of 180 stores across the following five markets: Sweden, Norway, Denmark, Finland and Germany. Combined with our growing online sales, we now reach fashion-conscious women in 28 countries across Europe – and we're still growing! In 2012, Gina Tricot reported sales of SEK 2.3 billion. We have a strategy of organic growth, since the key to success lies in sales. Our collection targets women of all ages and it includes everything from tailored outerwear to perfectly fitting jeans, essential basic items and glamorous party outfits. We are working more than ever on our concept in order to meet the growing demand from our new markets. Our focus is on delivering a concept, rather than a particular product, and our target group is international, fashion-conscious and diverse.