Grind London: aka Badman Attire, aka Rap Game Terry Wogan, aka Irie Attire, aka Crenshaw Cartwheels, aka THE London Lifestyle Brand, aka Egyptian Crack Cotton, aka Babylon Bully, aka Funk incarnated, aka The Dark Side of the Sun. Since Grind London’s formation in 2008, we have focused on developing an honest approach to menswear, aiming to mix original concepts with the brand’s own roots and culture. Drawing inspiration from many aspects of London’s various subcultures (past and present), we aim to produce well designed unique apparel that maintain the brands own style, attitudes, interests, and lifestyle. We currently operate through capsule releases, with each collection having a specific theme of choice which all items centre around. Through a mix of nostalgia, UK cynicism, and an often US brashness, we aim to continue producing high quality items in limited numbers that can be worn and enjoyed by like-minded people.
