Symbolized by a totem animal such as the Little Owl, in 2009, Je m'en fous, both brand and life motto of Milanese stylist Giulia Zoppas, was born. Je m'en fous: I couldn't care less...about logo-mania, status quo and commercial demagogy; for an eternal Lolita in love with freedom and seeking a unique style without depriving herself of high quality. Forget about both commercial guidelines and cashmere's conformism, the mission is all about cradling yourself amongst rules which don't exist and an elegance which is never excessive because borne out of essential design. - See more at: http://jemenfous.it/chi-siamo#sthash.MXXRNvGe.dpuf
