Swedish designer Jennie-Ellen has a background developing collections for the Swedish fashion industry. After spending a few years in Hong Kong working close to the production and hand crafting of shoes she returned to Stockholm in Spring 2013 to establish her own brand. Her ambition is to design high fashion footwear and accessories in an affordable price range for conscious fashion-forward women who desire different shoes for every outfit. The collections are fun and diverse with great attention to detail and quality. Jennie-Ellen brings together seemingly opposite concepts, ranging from classical minimalistic to unconventional bold details and materials.
