Gary Comer wasn’t a fashion plate. He was a sailor. An independent thinker. But his appreciation for what’s hardworking‚ handsome and well-made turned his modest yachting supply company into one of the world’s most recognizable fashion brands. And his downright passion for treating people right turned generations of Lands’ End customers into true friends and family. Gary used to tell us‚ “Take care of the customer‚ take care of the employee‚ and the rest will take care of itself.” That guiding principle continues to heighten our standards and deepen our customer relationships to this day — proving that Gary Comer’s legacy will always live on at Lands’ End. Guaranteed. Period.®
