THE CONCEPT Le Gramme, a brand dedicated to men, borrows its name from the universal measure of unit. In response to the rational and logical masculine universe, this scientific unit becomes a source of inspiration and poetry: each reference is designed by its density which then leads to different products. Pure lines. An obvious and universal understanding. THE STORY Le Gramme WAS born FROM a glorious encounter; that of Adrien Messié and Erwan Le Louër. Adrien Messié’s career started off at Andrée Putman, where he was entrusted as the Publishing and Licensing Manager.After seven years spent beside "Papesse of design", he took up Events Management through the organization of famous Parisian evenings such as "Le Cirque Bonheur" and more recently "Construction" at the Palais de Tokyo. Worn by a strong entrepreneurial spirit and trained as a designer, Erwan Le Louër launched an ethical jewellery company in 2009, JEM – Jewellery Ethically Minded. Swayed by creativity, materials and innovation, the work of art is at the heart of his reasoning. From their passion for objects, materials and their common desire to confront themselves to the masculine universe is born Le Gramme, a new brand dedicated to men. Le Gramme reveals a first line of contemporary and minimalist jewellery.
