Founded in 1999 by young entrepreneur Thea Green MBE (for services to the Beauty Industry), nails inc is the UK’s leading fashion forward nail brand with a bestselling, highly sought after product range. Nails inc provides the ultimate in affordable luxury and is famous for its innovative, catwalk inspired, professional products. The idea for nails inc came about in 1999 when Thea was just 24 years old and working as a Fashion Editor in London. Thea spotted a gap in the market for professional high quality manicures and a more fashion forward range of products for women with little time to spare and she set about launching nails inc. With lots of hard work and plenty of creativity, nails inc was born. She began developing the nails inc product range and opening the first nails inc salon on South Molton Street near London’s Bond Street. The store opened to queues down the street, eager to try the now famous 15 minute manicure and the professional, fashion inspired product range. Thea’s fashion background played a huge role in the creation of the product range, ensuring that customers could always find the perfect shade to match the latest trends. Staying true to its London heritage, Thea named all of the products after famous London destinations such as Notting Hill Gate, Portobello, St James, Piccadilly Circus and The Thames. It wasn’t long until Thea was contacted by one of London’s department stores keen to open a nails inc nail bar in their store. This meant that customers could now experience a quick, professional manicure in the most convenient location. This led to nails inc opening nail bars in department stores across the UK and Ireland and now has over 50 salons nationwide. Nails inc has established itself as the UK’s most successful and popular nail bar chain, seeing on average 10,000 customers per week. Nails inc has two luxurious stand alone stores in London and nail bars in department stores including Harvey Nichols, Selfridges, Fenwick, House of Fraser, Debenhams and Brown Thomas. The extensive product range is now available internationally. Nails inc prides itself on offering a unique customer experience with a focus on exceptional and innovative services. Client feedback plays a huge role in the development of the brand. Nails inc products and services are continually developed to ensure that service, quality and experience are always at the highest possible level. The nails inc loyalty programme is just one of many ways that nails inc gives back to its customers. Nails inc products are formulated with the latest professional technologies and are created for women who demand uncompromising quality and instant results. Fashion is at the heart of nails inc and as a result has become one of the leading colour brands in the UK, with a unique ability to switch on the latest shades.
