In 1994, Shinsuke Takizawa was involved in motorcycles and the surrounding counter culture when he started the brand in Harajuku, Tokyo. The concept of “basic clothing created by digesting unique interpretations of elements from motorcycles, military, outdoor, trad, etc. and also suggesting this lifestyle” is the base for all products and projects which NEIGHBORHOOD is involved with, and always lives in the themes for the seasons. Damage modification processed denim updated each season, leather jackets with the plentiful savor of motorcycles, and a wide variety of accessories such as eyewear, interior items, motorcycle goods, and more. These are all iconic items of NEIGHBORHOOD. The lifestyle is also broadly supported with the kid’s line NEIGHBORHOOD ONE THIRD created under the concept of making NEIGHBORHOOD items 1/3 the size. LUKER BY NEIGHBORHOOD started in 2009 with a different approach from NEIGHBORHOOD with designs and a line up that give a feel of British influence. Further, items also include collaborations with many domestic and overseas brands along with movie couplings. The scope of activity is being broadened. Currently, the brand is available starting at the NEIGHBORHOOD Harajuku and NEIGHBORHOOD Shibuya stores, the 6 exclusive HOODS stores found across Japan, HOODS Hong Kong, HOODS Beijing, and other domestic and overseas select shops. Many projects are in progress including the continuing overseas development.
