Born in London's Portobello Market in 2010, Never Fully Dressed prides itself on creating fashion with a conscious. With a design style focussed around on-trend pallets, flattering silhouettes and casual femininity, with an androgynous strength, they support numerous charities around the world. A self-proclaimed 'a fashion brand that's not really into fashion', their clean but striking designs are perfect for the individualist fashionista who doesn't take herself too seriously.