Our story starts in 2002 when Nick Falkingham and Adam Holdsworth founded Pure Collection. Their shared vision was to create a contemporary range of the highest quality cashmere at an afforable price. Since then Pure Collection has become one of the largest direct and online retailers of cashmere in the world. We've grown in other ways too, when our customers told us they wanted beautiful clothes to complement our cashmere, we launched our successful womenswear range in 2007. After much anticipation, Pure Collection opened its first boutique in 2011 in the beautiful town of Tunbridge Wells. Since then we have given even more customers the chance to experience the world of Pure Collection and have now set up and settled into Guildford, Marlow, Reigate and York with more boutiques on their way. Cashmere has always remained at the heart of everything we do. We were the first brand to achieve 100% sustainable cashmere production. That's because cashmere is what we do best and love most.
