SELECTED FEMME represents a strong, metropolitan woman. She is fashionforward with an edge. Her wardrobe is a contrast between seductive and sophisticated items. Exclusive qualities as well as textured and eye catching details enhance the unique and luxurious feel of the SELECTED FEMME universe. SELECTED FEMME meets women’s individuality and it therefore represents two strong looks - FEMME & FEMME JEANS. There are six collections a year, divided into the product mix seen below and the price segment “low of the high”. THE FEMME LINE: Blend the classic and high fashion trend with emphasis on glamorous items. The silhouette has a feminine essence, both simple and bold with sharp and surprising details. A sharp tailored look, a rich mix of fashioned knit wear, and refined luxury daywear complete the look of SELECTED FEMME. THE FEMME JEANS LINE: Merge a cool and laidback attitude with a hint of rock ‘n’ roll. The collection spends from a cool and raw attitude combined with a more urban jeans look. With focus on washed and used qualities, the look must be edgy with groovy details. Original denim with a twist combined with casual jersey tops as well as sexy and sleek dresses epitomise the mood of the SELECTED FEMME JEANS line.