Tom Binns Design was founded in 2007 by jeweller Tom Binns and CEO Cristina Viera Newton. Binns has been designing, manufacturing and distributing jewellery for over thirty years. Beginning his revolutionary career in 1981, his creative inspiration was and remains the early twentieth century Dada movement, amongst whose themes were deliberate irrationality, anarchy, and the rejection of standard beauty and social organisation CEO Viera Newton began her successful fashion career in 1971 modelling for fashion royalty such as Dior, Givenchy and Yves Saint Laurent. She went on to incorporate her experience and understanding of the world of fashion within the Jasper Conran organisation as Director of PR where she worked with international style icon HRH Princess Diana. Following a move to California Viera Newton worked with the Valentino International PR Director Carlos Souza where her work included styling celebrities for prestigious events such as the Oscar winning evening for Julia Roberts. Tom Binns Design has garnered a growing cult following for its unique designs which combine elegance with anti-conformist sentiment. The creative direction and vision has earned Binns numerous prestigious awards including the 2006 Accessory Designer of the Year from the Council of Fashion Designers of America ("CFDA"), the 2007 British Fashion Council (BFC) Award for Best Accessories Designer and the 2010 ELLE Style Award for Best Jewellery Designer. Their luxury attitude has now adorned icons ranging from Beyonce to Cate Blanchett and Michelle Obama to Lady Gaga.