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£199.00 £139.00
Look to 7 For All Mankind for all-American classics such as the The Straight Crop jeans in the label's dark blue Soho wash. They're made from stretch-cotton denim, which offers a comfortable fit, with a mid-rise waist. Put yours on heavy rotation from Casual Friday into the weekend.
Known for its innovative use of fabrics and fits, this LA label is one of a handful of premium denim brands to become a household name, thanks to fans in the fashion, film and music industries. The hallmark is laidback California style, so expect distressed finishes and bright colours as well as the essential skinny, bootcut and boyfriend jeans.
