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£390 £775
Logomania is at peak popularity right; in part thanks to luxury fashion that has co-opted the trend from the streetwear realm. For SS22, Balmain whips up this drawstring hoody from pure cotton, with nothing but a subtle brand logo flocked proudly at the chest. A relaxed-fit style with slouchy dropped shoulders, it's sure to spend all of its time outside your wardrobe – after all, a piece as covetable as this deserves to be seen.
French luxury label Balmain is known for its bold clothing and accessories, that blend classic heritage style with an edgy modern aesthetic. From tailored military-style jackets, B-Buzz handbags, statement bikinis and Balmain Paris logo t-shirts and tops for women, to its iconic 'unicorn' trainers, men's jumpers and polo shirts, it's one the best-known names in fashion.
