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Logomania is taking over the world. At least that's the case at pools around the globe, thanks to Balmain's Creative Director Olivier Rousteing, who whipped up a pair of swim shorts swathed in the maison's moniker. The regular-fitting silhouette is finished with contrasting trim along the waist that's unmissable when perfecting your backstroke. Plus, the quick-drying material means not waiting long to grab lunch at your favourite beachside spot.
French luxury label Balmain is known for its bold clothing and accessories, that blend classic heritage style with an edgy modern aesthetic. From tailored military-style jackets, B-Buzz handbags, statement bikinis and Balmain Paris logo t-shirts and tops for women, to its iconic 'unicorn' trainers, men's jumpers and polo shirts, it's one the best-known names in fashion.
