£755.00 £604.00
Area is the New York label founded by Piotrek Kuzunow and Beckett Fogg, known for pushing the boundaries of embellishment and glamour. Crystal detailing, sculptural silhouettes and unexpected textures are its signatures, in clothes that are unabashedly show-stopping without tipping into costume drama. A favourite on red carpets and fashion weeks alike, Area makes dressing up feel like an art form.
A refreshing counterpoint to understated dark washes and minimal silhouettes, embellishments add drama to this season's denim, with rhinestones, crystals, pearls and bows bringing texture and sparkle to jeans, jackets, shoes and bags from Ganni and Weekday to AllSaints and Sandro.