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It's hard to imagine a time before Fendi's iconic logo was synonymous with the label, but it only became part of the design repertoire in the 80s thanks to the sartorial mastermind Karl Lagerfeld himself. Never one to shy away from a flourish of logomania, the brand stitches the iconic monogram motif in a diagonal motion across the latest jumper from the SS23 collection, proving that the motif-led craze is still very much alive.
Fendi founded in 1925 is globally known for unabashed extravagance. Under the direction of Karl Lagerfeld it developed glamorous womens wear and classically tailored menswear. It consistently produces some of the most sought after ‘it bags’. See them in Vogue and Grazia amongst many others.