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£150.00 £65.00
It's free, feels great, and facilitates your physical and mental wellbeing - running is a life enhancer. So we set out to create the world's most comfortable running and exercise shoe. Biomechanically optimized for endurance running, eg suitable for 10K (but also for sports/gym or just upping everyday activity). Ultra light. High performance. Crafted in a soft stretchy mesh, engineered for high breathability at the vamp/toe and extra support at the sides/arch.
FitFlop exists to take one thing off women’s minds in an increasingly demanding world. It’s built on one simple truth: when shoes are genuinely comfortable, they change how you move through life. By unlocking ease, confidence and freedom in everyday life, women can focus on what matters, not what they’re wearing.
