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Folk calls it 'style without drama': an obsession with detail, a passion for quality fabrics and a soft spot for simple patterns done right. The London-based brand, founded in 2001, defines effortless British fashion – effortless, understated and always modern.
Launched by Georgie Coleridge Cole in 2019 as an online lifestyle magazine featuring news and views on the latest and most desirable fashion, grooming, wellness and lifestyle products, brands, destinations and services available.
