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Folk calls it 'style without drama': an obsession with detail, a passion for quality fabrics and a soft spot for simple patterns done right. The London-based brand, founded in 2001, defines effortless British fashion – effortless, understated and always modern.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.