Aptly named, The Ruler has a full-length inseam for mile-long legs. The high-rise jean is fitted through the hip and thigh and opens to a slim straight-leg silhouette. Despite its tailored, rigid look, it's cut in ultra soft Structured Stretch denim with a hint of stretch, fusing the best of modern wearability and vintage appeal.

99% cotton, 1% elastane
Product Code: 112840829

It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.

Discover the best white jeans from Paige, Frame, Agolde, Rag & Bone and 7 For All Mankind alongside Boden, ARKET, AllSaints, REISS and Hush. From wide and barrel legs to straight, skinny, loose and flared cuts, explore our favourite denim for summer.