£295.00
Selfridges Says: Bike rides along glittering canals, spotting mermaids lazing on sunlit rocks and scribbling chalk hearts along cobbled streets – all call to mind one deliciously Danish city. And who encapsulates this Scandinavian sensibility better than GANNI? Plucked from the label’s latest collection, this jacket is spun from planet-friendly, organic denim splashed in a faded wash, patterned with a kaleidoscope of contrasting, abstract butterflies flit and fluttering across the relaxed-fitting silhouette.
Ganni’s distinctive yet wearable collections are driven by how the creative director herself wants to dress, lending everything an easy, organic feel. With a perfect blend of femininity and cool - and reasonable prices - this is one to bookmark.
This brand is a registered B Corporation™ (B Corp™). B Corps meet high standards of social and environmental performance, transparency and accountability.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.