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£125 £215
Scandi label GANNI always knows how to get its fans to crack a smile, and these jeans are another joyful layer that's working towards making the world a more positive place. What's the secret? Well, they're crafted from organic cotton – a fibre that’s proven to use less water and reduce greenhouse gas emissions when compared to conventional cotton. Not to mention it’s detailed with contrast stripes that race neatly down the curved leg for a classic finish.
Ganni’s distinctive yet wearable collections are driven by how the creative director herself wants to dress, lending everything an easy, organic feel. With a perfect blend of femininity and cool - and reasonable prices - this is one to bookmark.
'Made with 100% organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic.'