The Thirty

Sheer and stylish. With our super soft strong yarn, you can rely on our 30 deniers to look great and last. Sheer, the day to night fashion favourite. With our gravity-defying, seamless design and adaptative waistband, digging, rolling and sagging are a thing of the past. Our strong, soft yarn means that like the style itself, the 30s are made to last.

• Gravity-defying: no gusset means no sagging. Comfier: our waistband doesn’t dig or roll, it hugs. Stronger: our durable yarn is better for you and our planet.

• Body and waistband: luxurious double-covered yarn, 75% Polyamide, 25% Elastane. Adaptive waistband is hand-sewn on using light cotton thread.

The Heist mission? To liberate women from disappointing underwear. Through an innovative combination of space and sports technology and a scientific knowledge of the female form, Heist promises underwear that will change every woman’s experience for good. Gravity-defying tights and shapewear that takes 5cm off your waist without a hint of tightness - and more new products in the pipeline.