Limited-edition jeans by HUGO, styled with a straight leg and a reverse-logo patch at the rear waistband. Intended for unisex wear, these modern jeans are crafted in midweight denim with a dark-blue rinse. This versatile pair is part of the HUGO Pop-Up collection, inspired by our 90s-era archive designs and available exclusively online.
Founded in 1924, the German company known for its sharp suiting and white shirts is undergoing a high-fashion metamorphosis with Jason Wu at its reins. Known for his love of flourish, the designer challenges the streamlined Hugo Boss aesthetic, and the result is an accomplished mix of classic and modern with an emphasis on print and cut. See the looks in Vogue, Elle and Glamour.
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