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£25 £75
Invest in a great pair of jeans and the rest of your outfit will fall into place. It's a motto we've always lived by, and one this boyfriend pair demonstrates perfectly. Made from pure cotton, they're cut to a straight fit with subtle fading at the hips and thighs for a live-in feel. Team them with jumpers, blouses, T-shirts – whatever takes your fancy.
A byword for weekend casual, homegrown company Hush have built a loyal following with their winning combination of comfort with polish. Strong points include wear-anywhere midi dresses, tops for every occasion and smart-enough-to-be-seen loungewear, along with a carefully curated accessories collection.
'Made with 100% Better Cotton. Through the Better Cotton Initiative (BCI), farmers are trained in efficient water use, care of soil health and natural habitats, reducing use of harmful chemicals and applying decent work principles, to improve cotton production for people producing it and the environment.'