Simon Porte Jacquemus was born and raised in sunny Provence, a heritage proudly displayed throughout the Parisian designer's playfully curated collections. Primed to protect you from any unwanted burns on your sun-soaked getaways to the South of France, Le Bob Artichaut features a floppy 360-degree wide brim, trimmed with worn-in frayed edges. True to the label's minimal logo penchant, it's topped with the brand's recognisable moniker, stamped in silver-tone lettering.
Pared down and minimalist, self taught French designer Simon Porte aims for the essence in his design ethos. His work features in publications like Refinery29 and InStyle.
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