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£130
Simon Porte Jacquemus was born and raised in sunny Provence, a heritage proudly displayed throughout the Parisian designer's playfully curated collections. Primed to protect you from any unwanted burns on your sun-soaked getaways to the South of France, Le Bob Artichaut features a floppy 360-degree wide brim, trimmed with worn-in frayed edges. True to the label's minimal logo penchant, it's topped with the brand's recognisable moniker, stamped in silver-tone lettering.
Essentially pared back and minimalist, self-taught French designer Simon Porte Jacquemus pairs tradition and modernity with playful irreverence. Classic references meet with unexpected proportions and distinctive details, in collections that are youthful, fresh, yet with a timeless elegance.