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Lacoste inventor of the polo since 1933 Original. The Icon. Collar button placket petit piqu, fabric - these are the components thought by Ren, Lacoste. Yes Ren, did it first. 90 years ago he challenged the status quo by creating the first polo to bring more freedom of movement on and off court. And put a crocodile at heart making Lacoste the first brand who put a logo on clothing.
Founded by tennis champion René Lacoste in the 1930s, the French brand is best known for pioneering the polo shirt. Today, Lacoste spans ready-to-wear, footwear and accessories, recognised globally by its signature crocodile logo.
