Close your eyes. Think jeans. Now open. They were 501 Originals®, right?

With a classic straight leg and iconic styling, they're literally the blueprint for every pair of modern jeans in existence burned into the world's collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day, they've never gone out of style. And they never will.

99% Cotton, 1% Elastane
Product Code: 111999487

The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.

Discover the best white jeans from Paige, Frame, Agolde, Rag & Bone and 7 For All Mankind alongside Boden, ARKET, AllSaints, REISS and Hush. From wide and barrel legs to straight, skinny, loose and flared cuts, explore our favourite denim for summer.