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£250.00 £125.00
Back in 1937, we began covering the back pocket rivets in an attempt to address complaints of rivets scratching furniture. But those copper rivets were tougher than they looked, and after a few years of hard wear, would break through the denim and proceed onto furniture. Luckily for couches everywhere, by 1966, technology had caught up and the back pocket rivets were replaced with bar tacks. This small change maintained the jean's notorious durability, while finally solving the decades-long Composition: 100% organic cotton
The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.
