Loewe x Paula's Ibiza - Anagram Basket Bag

loewe's Anagram logo, seen to front of this basket bag, was reimagined in 2014 as part of a rebranding by design agency M/M (Paris). The motif is notable for its elaborate quadruple-L style that heavily references cattle branding practices - something the designers studied extensively before completing the insignia. Here imagined on a straw silhouette, it guarantees instant recognition every time it's showcased.

For more than 150 years Loewe specialised in leather and silk. While still renowned for its expertly crafted leather goods, including its now-iconic origami-inspired puzzle fold bags, the range has grown to include a wide range of innovative luxury accessories and ready-to-wear collections that have captured the zeitgeist.