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When looking for the newest recruit to your denim collection, turn to LOULOU STUDIO. These relaxed 'Samur' jeans are made from organic cotton in a fresh white shade. To get the most out of them, try to minimize how often you launder them - the fit and fabric will feel better for even longer that way.
Loulou De Saison was created by influencer, Chloé Harrouche. From luxurious cashmere sweaters to effortless knitted dresses, shearling coats, tailored separates and statement leather pieces, colourful yet sophisticated pieces are inspired by a Parisian joie de vivre.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
