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The New Balance 740s are designed to bring energy into the everyday. Reintroducing a 00s classic, the N motif on the sidewall cements the brand s iconic heritage.
While the ABZORB cushioning delivers compression resistance and a comfy fit - whether you re completing the perfect streetwear look or hitting the track, these trainers are designed to perform.
A classic on the sportswear scene, New Balance recently re-emerged as a fashion must-have, in particular its 9060, 530, 574 and Aimé Leon Dore collab versions, with the 740s predicted to be this year's sellout style.