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Forget what you've heard about hemp, it’s here and it’s cool. We’ve used a new ultra-sustainable hemp yarn blend across this season’s lightweight knit pieces. Our classic oversized tee shape has been reworked in the fabric, incorporating a patchwork style, created to celebrate the art of ‘wear and repair’. Get it in a dusky pink or statement acid chartreuse.
Bringing together ethics and aesthetics, Ninety Percent is a contemporary sustainable womenswear brand that shares 90% of its distributed profits between charitable causes and those who make the collection happen. Expect elevated essentials, from well-cut organic cotton sweats to detail-driven jersey staples and beautifully crafted knits from organic merino wool.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.