Eva Gaucho Jeans, Blue

Before she launched PAIGE - the first woman-led premium denim label - in 2004, Paige Adams-Geller was the denim industry’s go-to fit model. An instant hit, with Rosie Huntington-Whiteley and Alessandra Ambrosio among fans of its flattering silhouettes, from super skinny to hip flares, it now includes dresses and other relaxed everyday essentials.