Donna Bootcut High-Rise Stretch-Denim Jeans

Reformation might be synonymous with its celebrity fanfare and floral-doused dressed, but the LA-based label is also an expert in the world of sought-after denim. Proof lies in the Donna jeans. Cut to a high-rise, bootcut silhouette with a double-snap closure; this slim-fitting pair is devoid of fussy detail, simply swathed in a dark wash from hip to hem. Styling is easy – an oversized shirt or one of the brand’s flower-strewn separates.

• 99% cotton, 1% elastane

Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.