Able to dream up its designs from sketchbook to stores in under a month, Reformation can keep right on top of the latest trends. But this isn’t fast fashion as you know it – it’s actually part of the label’s plan for a more sustainable production process, resulting in less waste by only crafting the layers that are hot on everyone’s list. Items like the organic cotton Elke tank top and cardigan, for instance – a tonal two-piece designed with an all-over ribbed texture.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.