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£50 £75
"Do something nice for your butt." That's what Reformation is encouraging us to do with these jeans, and hey, we agree - well, we deserve it, right? Imbued with organic cotton (part of the brand's plans to reduce environmental impact while catering to our wardrobe, too), this pair sits super high on the waist for a form-fitting silhouette that gives way to a set wide, retro-tinged legs. Let the raw hems hang over high-top trainers or strappy sandals.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.
'Made with 60% organic cotton and 40% lyocell. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic. Lyocell is made from plant cellulose. While chemicals are used in its production, it is a closed-loop process, meaning that chemicals can be extracted and waste water reused.'
