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For the Row, an irreverence for bold colours and ostentatious logos helps it forge an alternative path in fashion and popularise an understated new aesthetic. The New York-based brand’s iterations all share similarly exquisite materials, such as the cashmere used on the Benji sweater, and glorify in the elegant energy whispered from every supple fold.
With a taste for quiet luxury, siblings Mary-Kate and Ashley Olsen founded The Row in 2007, with a nod to the tailoring heritage of London’s Savile Row. Today, the label focuses on minimalist pieces, fluid cuts and lavish textiles; high-end pieces for all-day opulence with a laid-back twist.
