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£150 £250
It's not every day that you get to witness the stratospheric rise of a burgeoning cult label, but that's exactly the case with London's TOVE. Founded by two longtime fashion industry insiders, it focuses on simple, romantic designs made to live in your wardrobe for years; we predict many a joyful occasion in the Maren dress. Fluttering down to a ruffled asymmetric hem, this pure silk-crepe number is made for long nights of twirl-based revelry.
With a focus on feminine strength and natural beauty, Tove's designs are an ode to the modern woman. Each piece is a blend of understated luxury and functional sophistication, crafted from sustainable materials. Known for its minimalistic silhouettes and delicate detailing, its collections move seamlessly from day to night.