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£105.00 £90.00
Selfridges Says: French footwear specialist Veja has been touting the title of the world’s most ethical and environmentally-friendly trainer brand ever since its inception in 2005. Whether it’s regenerated Amazonian rubber soles, recycled plastic mesh uppers, or eco-conscious organic cotton linings, the label leaves no stone unturned in seeking sustainable solutions for its tried-and-tested range of high-performance, low-environmental-impact trainers.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
