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£51 £85
Veja founders Sébastien Kopp and François-Ghislain Morillion's vision is to reinvent the trainer – which they refer to as the shoe of a generation – in a more sustainable way and this black Nova pair is the result of years of research and on-going collaborations. They're crafted in Brazil from carefully considered materials, including organic cotton, recycled EVA and wild rubber, to a high-top, lace-up silhouette accented with the signature V-logo.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 18 to 22 % natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'