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£80
Brazilian label, Veja, was founded in 2005 under sustainable principles and these khaki-green Nova trainers are an apt example. They’re crafted from organic-cotton canvas that uses less water during the production process, then shaped to a round-toe profile with a V-logo print, then set on a rubber outsole.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'This product is made with organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, is better for water and emits up to 46% less greenhouse gas than non-organic.'
