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£80.00
Brazilian label, Veja, was founded in 2005 under sustainable principles and these khaki-green Nova trainers are an apt example. They’re crafted from organic-cotton canvas that uses less water during the production process, then shaped to a round-toe profile with a V-logo print, then set on a rubber outsole.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.