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£52 £75
Veja’s mission to combine expert craftsmanship with sustainable practices are captured through these white Nova trainers. They’re rendered from organic cotton grown without harmful chemicals, then finished to a rounded toe with a wild rubber outsole sourced from the Amazonian forest.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 18 to 22 % natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
Who What Wear Editorial Director, Hannah Almassi says: “A classic item I'd always recommend having in one's armoury”. 10 January 2021.