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£75.00 £52.00
Veja’s mission to combine expert craftsmanship with sustainable practices are captured through these white Nova trainers. They’re rendered from organic cotton grown without harmful chemicals, then finished to a rounded toe with a wild rubber outsole sourced from the Amazonian forest.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
Who What Wear is an international fashion company known for its content sites—WhoWhatWear.com and WhoWhatWear.co.uk—and its affordable, size-inclusive, and trend-forward line of clothing and accessories.