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£56
Founded in 2005, Brazilian label, Veja, provides a sustainable and innovative approach to footwear design showcased through these black Nova trainers. They’re crafted from organic cotton known for its reduced usage of water and chemicals, then finished to a round-toe profile with a white V-logo print, heel tab and rubber outsole.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'Veja soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'